What is segmentation?
Segmentation is the activity of dividing your audience into sub-groups known as segments based on some type of shared characteristics.
WonderPush provides pre-configured segments such as New users or Dormant users, and you can also create your own segments based on criteria relevant to your business. Using segments to send notifications
WonderPush lets you send notifications to one or more segments.
Using segments allows you to send more relevant, targeted notifications to a sub-group of your audience. In our experience, sending relevant notifications contributes to a better user experience, generates more clicks and less users unsubscribing.
Here are a few examples where segmentation can be used to send relevant notifications:
To send a notification to one or more segments, use the Target tab of the notification edition page. Events, tags and properties
In order to create segments relevant to your business, WonderPush can collect 3 types of data: events, tags and properties.
WonderPush lets you specify criteria based on this data to create your own segments. Events
Events are sent when interesting things take place in the user journey. Events may contain additional information about what happened. A few common examples of events are:
Find out more about Events and how to collect them. Tags
Tags are like labels you can stick on users. Common examples of tags include:
Find out more about Tags and how to set them. Properties
Properties are key/value pairs where the value can be of types such as integer, floating-point number, boolean, string, etc. Typical properties are:
Find out more about Properties and how to set them.