About

MixPanel, Inc. is a privately-held marketing technology company with 250+ employees and offices in San Francisco, New York, Seattle, Salt Lake City, and London, UK. Source: OpenCorporates; Source: Linkedin

Ownership

MixPanel was founded in 2009 by Suhail Doshi and Tim Trefren. Source: website

What it does

• Behavioral Analytics
• Data Collection
• Media Trend analysis See: Forbes article on 2018 report
• Anonymous Profiling "Firmographics"

Privacy Policy

Policy as of May 2018, reviewed 25/10/18:

• MixPanel's privacy policy does not apply to end-users. Its policy refers to "Customers", who are MixPanel's clients. MixPanel tracks its clients by default but they have the right to delete their personal information at any time. Personal information includes location, name, email, pixel tag, and online tracking data.

• End-users who are tracked by MixPanel's "Customers" have no right to delete their personal information and are refered to their individual client privacy policies. MixPanel's clients are not identifed anywhere in the policy. The client is referred to as the "data controller."

• Interestingly, MixPanel's policy notes that it "does not respond" to its clients' Do Not Track signals, by default, since there is "no standard that governs what, if anything, websites should do if they receive these signals."

• Per the Terms of Use end-users can opt-out of MixPanel website tracking through this link. NOTE: this is strictly limited to the use of Mixpanel's website and does not apply to tracking done by their clients or through MixPanel's services.