About

Omniture, originally a online marketing and web analytics company, was acquired by Adobe in 2009 and it was run as a separate business unit until 2012 when it was integrated into the Adobe Marketing Cloud. Several of Omniture's LLC filings remain active. Source: OpenCorporates

Ownership

Adobe (NASDAQ: ADBE) is a publicly-traded multinational software company.

What it does

• Behavioral Analytics
• Online Marketing
• Machine-learning Analysis

Privacy Policy

Onminture's Privacy Policy is the same as Adobe's. Policy dated 3/5/18 and reviewed 17/11/2018:

• Adobe's Privacy Policy is broad and covers the span of its wide-ranging services. It is unclear what is specifially covered by the Omniture business line.

• Users must opt-out of each segment of data collection individually: Desktop Identifiable Data Collection, Device Identifiable Data Collection, Mobile Data Collection, Experience Cloud service usage data, Machine learning analysis of user content, Interest-based ads, and Adobe websites. Link to opt-out

• Data may be shared with fraud prevention services, law enforcement services in the context of an investigation, social media marketers and platforms, sales and advertising partners, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, information service providers, publishers, and non-profit organizations.