Capability: * Targets user location and proximity via geofencing * Targets users via geotargeting * Tracks users using GPS * Tracks users using WiFi * Tracks users using location data

Advertising: * Alters app functionality based upon user profiles * Loads advertisements * Loads targeted advertisements * Location-based ad pushing * Real-world location targeting * Targeted advertising based on consumer actions * Targets across devices, channels and/or platforms (omni-channel marketing, customer journey) * Timed advertisements

Analytic: * Analytics AI and machine learning * Audience segmenting * Collects Personally Identifiable Information (PII) * Collects Sensitive Personal Information (SPI) * Identifies users via Google ID (AAID) * Identifies users via iOS ID (IDFA) * Offers analytics activity to app developers * Offers reports to app developers * Performs cross-device identification * Profiles users via Personally Identifiable Information (PII) * Profiles users via Sensitive Personal Information (SPI) * Stores personal profile data (name, address, phone)