Primary Location

Not Listed

Website

https://www.scorecardresearch.com

About

About: "ScorecardResearch, a service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to help show how people use the Internet, what they like about it, and what they don’t." ScorecardResearch, 01

Ownership

Part of Full Circle Studies, which is owned by comScore ScorecardResearch, 01; The Guardian, 01

Documentation

Via Optimizely: http://help.optimizely.com/Integrate_Other_Platforms/Integrating_Optimizely_Classic_with_comScore_Digital_Analytix

Products and Services

Data collected: "... Through the practices described above, we may also collect data about your Web browsing and mobile app usage behavior over time and across digital properties, including information about the possible relationships among different browsers and devices, and provide this data to third parties to use for their own interest-based advertising purposes" ScorecardResearch, 02.

ScorecardResearch provides a limited description of its services online. Some of the data listed on its website may be outdated or in need of an update. For example, there is little mention of mobile solutions: "ScorecardResearch collects data through from two main sources: surveys and web tagging. For our surveys, we invite people on the Internet to provide us with anonymous demographic and Internet usage information that we can use to refine our reporting. These surveys are always voluntary, and are never used to collect personal information. For web tagging, participating websites agree to deploy a special code throughout their sites. Again, no personally identifiable information is ever transmitted by, or linked to, the web tags" ScorecardResearch, 01.

Privacy Policy

Sharing with 3rd parties & mobile:
SCR data collection and sharing: "ScorecardResearch may use a third party service provider to obtain non-personally identifiable information and add that data to our measurements. Either ScorecardResearch or the third party service provider may initiate the process which results in this association, and this process may involve ScorecardResearch triggering the dropping of a cookie belonging to the third party service provider. We may also associate the anonymous unique identifier within the ScorecardResearch cookie on your computer or device with information obtained from other sources (such as consumer preference reporting companies) using confidential matching procedures" ScorecardResearch, 02.

Opting Out:
"If you wish to opt-out of the collection, use and transfer of app usage data for interest-based advertising on your device by Scorecard Research and other companies that participate in the DAA’s AppChoices app, you may download that app onto your device and exercise your choice. AppChoices is available at the links below:

DAA AppChoices iOS DAA AppChoices Android DAA AppChoices Amazon " ScorecardResearch, 02

Mobile privacy:
"As part of ScorecardResearch’s market research effort, participants agree to deploy ScorecardResearch web tags throughout their site. These tags send a message to ScorecardResearch that causes a ScorecardResearch cookie to be dropped or a mobile identifier to be accessed... ScorecardResearch uses the combination of tagging,cookies, and mobile identifiers (where relevant) to help participants count users who have visited and seen a page or various parts of a page" ScorecardResearch, 02.

Self-regulation:
"comScore supports the goals of the Digital Advertising Alliance, which has introduced Self-Regulatory Principles for Online Behavioral Advertising. comScore requires companies that place our tags on their webpages to include a notice that its sites or applications use cookies or other identifiers that collect anonymous traffic data, and that these cookies or other identifiers may be placed by the website or by a third-party who provides services to the web site. comScore's tags are used for market research; they are not used for behavioral advertising" ScorecardResearch, 03.

Relationships

ScorecardResearch is a service of Full Circle Studies, Inc. and part of the comScore, Inc. market research group ScorecardResearch, 02.

Details

In 2012, ScorecardResearch was the third-biggest name in The Guardian's "Tracking the Trackers" data set The Guardian, 01.

References

• ScorecardResearch, 01. https://www.scorecardresearch.com
• ScorecardResearch, 02. https://www.scorecardresearch.com/privacy.aspx
• ScorecardResearch, 03. https://www.scorecardresearch.com/Principle.aspx
• The Guardian, 01. https://www.theguardian.com/technology/2012/apr/23/scorecardresearch-tracking-trackers-cookies-web-monitoring

External links

• ScorecardResearch: https://www.scorecardresearch.com/about.aspx
• Full Circle Studies: https://www.fullcirclestudies.com
• Ghostery (Full Circle Studies): https://apps.ghostery.com/apps/scorecard_research_beacon