"The Integral Ad Science SDK measures ads and addresses issues around fraud, viewability and brand risk. Digital advertising can be an effective way to activate consumer action. But as it’s become increasingly complex, we sometimes forget the most basic marketing principle: your messages need to be viewable to (real) people and in the right environments to make an impact. With this in mind, we’ve developed the most comprehensive brand solutions for you to verify the quality of your media globally — and optimize your digital ads' effectiveness at every step of a consumer’s journey."