Adot (formerly Adotmob) is a technology company founded in 2014 in Paris that provides agencies and advertisers with powerful insights on their audiences for a more accurate media activation.
Adot (formerly Adotmob) uses both online and offline data sources.
Thanks to its exclusive partnership with vente-privee, Adot (formerly Adotmob) has access to a pool of exclusive e-commerce data: declared socio-demographic data and e-commerce intent data. Our last online data source arises from our earned bid requests, that allows the company to identify navigation media patterns, in particular through the analysis of keywords based on the visited pages and media interest by topic. Lastly, Adot (formerly Adotmob) owns geolocation data generated through proprietary technology integrated in partners’ mobile apps.